D.Kelly Oxford Decorators
D.Kelly are painters and decorators in Oxford serving a wide local area with a top-end decorating service. Their local target market, particularly in north Oxfordshire, consist mainly of larger period property owners. Their decorating service is tailored to the higher end of the market and they specialise in a number of decorating techniques which are widely sought after amongst a particular group of property owners. Their difficulty lay is targeting that particular niche, however with their new website they have been able to demonstrate their particular specialisation visually very quickly. By showing off some of their recent renovation work in their portfolio, and carefully selecting images with a great amount of impact for the homepage, it is easy to see immediately who their “ideal clients” would be. This puts off clients from the less lucrative lower end of the market, and attracts higher-end clients more appropriate to their services.
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